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The Reader First Methodology

How to cut through the noise, win people’s trust, and create customers for life...

📝 From the desk of Mike Becker

If you’re tired of wasting your time, money, and energy on marketing tactics that don’t work…

And you’re looking for a way to build a real business that can scale to 8-figures and beyond...

The secrets you're about to discover could change your business and your bottom line.

What you’re about to learn will make you question everything you think you know about making money online.

Because here’s the uncomfortable truth I’ve discovered after a decade of trial and error…

90% of what we believe to be true, isn’t

And if you’ve ever been burned by shiny object hucksters, robbed by smooth talking consultants, or betrayed by someone you thought you could trust…

You know first hand how hard it can be to avoid the scams. 

Especially with the amount of “fake news,” misinformation, and straight up bad advice you’re exposed to everyday.

From friends, family members, schools, businesses, politicians, media outlets, government officials, religions, and Gurus of all flavors…

In one way or another, all of them want you to blindly believe – without question – things that aren’t true.

But that’s not who you are…. 

You have to ask questions. You have to challenge the status quo. You have to carve your own path and chase your own destiny.

And as much as I’d like to tell you I have the fastest, easiest, most guaranteed way to generate infinite passive income… 

Even if you’re a bumbling idiot with no skills, no money, and no work ethic.

You won’t hear any of that “Get rich quick” garbage here. 

Instead, what you’ll find is a new way of thinking about how to sell your products and services

Discover everything I’ve discovered after trying a LOT of stuff that didn’t work…

And then testing a LOT of stuff that did work...

And the scientific marketing method we use to test everything in your business so you can see “The Truth” with your own eyes.

Because at the end of the day... everything I’m revealing to you right now are things that have worked for me, my clients, and my students.

The only way you’ll know if these secrets will work for you? Test them yourself!

As entrepreneurs, our biggest problem IS NOT a lack of information...

All of human knowledge is somewhere on the internet, for free.

It’s not a lack of opportunity... 

It’s never been easier – or cheaper – to start a business in all of recorded history. 

And it’s not a lack of money... 

There’s trillions of dollars just floating around, looking for a place to go.

Your REAL problem? You don’t know who you can trust anymore.

Books and courses used to be vetted by publishing houses and universities… But now, anyone can put together an info product and promise you life changing results.

Starting a business used to be way harder... But now, anyone with an internet connection and some cheap software can sell stuff online.

Being an expert used to require real expertise... But now, everyone with an opinion and a keyboard thinks you should listen to them.

And people everywhere are saying “we’ve had enough!” ❌

They’re tired of being bombarded by aggressive and hype-filled ads. ❌

They’re tired of doing business with people who clearly care only about themselves. ❌

And they’re tired of being taken advantage of by Gurus who get rich selling “the dream” but never deliver on their promises. ❌

They want something different...

...to engage with brands who put them – the Reader – first. ✅

...to consume content that’s helpful, useful, entertaining, and enjoyable. ✅

...to buy products and services that have real value and solve real problems they’re experiencing.✅

And most importantly…

The people want results! ✅

And the companies that will win in this new era of abundance are NOT the ones who scream the loudest. 

It’s the ones who understand what results their customers want…

And will do whatever it takes to help them get it. 

In a nutshell, that’s what our methodology is all about... 

How to hit the primary inbox, get crazy open rates, build a highly engaged list, and skyrocket sales.

And more than a decade of experience, I’ve come to the same conclusion some of the most profitable businesses have. 

Email is the highest profit and highest relationship building activity in your business

In fact, all of the most profitable businesses I’ve ever worked with have one thing in common…

50 - 80% of their sales come from email!

And for good reason…

Not only is it a permanent asset you control…

It has the best ROI of any sales channel on earth.

For every dollar you put in, you’ll get about $40 back out.

email top out of all marketing channels

It’s the one thing that works for every business in every niche selling any product…

The one thing that performs in any market condition…

And the one thing that is easy to manage, gushes cash flow, and can scale like crazy…

But most business owners have no idea how powerful email is.

And instead of building their business around a sales channel they own…

They built it on someone else’s.

But there’s a small group of elite business owners who choose us to leverage email our way.

And because they did, they enjoy the kind of consistent cash flow every entrepreneur dreams of...

All because they can do something their competition can’t...

Sell something every single day using 'text only' emails and a simple cart page.

And if you want to make this year your best year yet…

Your biggest opportunity right now IS NOT... 

Wasting time on social media…

Spending more money on ads… Or risking it all on product launches that may or may not work.

It’s building a scalable process inside your business that creates customers for life!

And the best way to do that is by sending your list fun, interesting, useful and engaging emails…

Every. Single. Day.

Why? Because all of your profit is going to come from repeat customers. 

And there’s no better, cheaper, or faster way to deliver a message to every single customer you have than email.

But most business owners waste so much time and money trying to get new customers…

When there’s literally millions of dollars just floating around inside their email list.

And my proprietary method works in every niche I’ve tried.

💼Case Study: High-End Health Products

Yes! You can sell high ticket with email even if you don't believe you can.

One of our clients manufactures and sells a high-end health product that costs between $3,000 - $6,000.

They were getting solid - but inconsistent - sales from their affiliates and influencers… but they almost never emailed their list.

When asked why, they said they didn't believe they could sell high ticket through email without a video demonstration of the product.

To their surprise, the first six part email promotion we sent to their 15,000 person list, generated $49,043.50 in new sales. 

Imagine how much revenue they lost stuck in their beliefs. 

Case Study Health
💼Case Study: Biz Opp Info Products

Yes! You can boost sales and test new offers even with a neglected list.

Another one of my clients sells a "how to buy a business" information product for $2,000.

They’d just broken the six figure per month threshold using a webinar funnel and Facebook ads…

But like most businesses…

They had a small but growing email list no one was following up with and their high ticket offer was temporarily closed. 

So, we started by testing a new $97 mini course offer on the neglected list.

The first promotion we ran, generated 1,037 clicks, 138 orders, and $13,386 in new revenue…

Case Study Info 2

We did it using nothing fancier than “text-only” emails and a crappy Infusionsoft cart page.

(that means we earned our client $12.91 every time someone clicked the link in the email)

And the best part is they can reuse these assets to generate revenue again and again. Cool. Right?

💼Case Study: FinTech SaaS Products

Yes! You can sell 5x more every month regardless if it's your least popular product.

One of my clients is in the FinTech space, and they have an online trading platform for precious metal investors.

They asked us to help them sell one of their least popular products - platinum… and the results with email were shocking…

Before I stepped in, they were averaging $19,724.31 in platinum sales per week. 

So, the idea was to target repeat buyers for their more popular products

And after our first six email promotion, we sold $105,827.42 in one week.

Case Study Fintech 1

That’s 5x their weekly average!

And I did it without funnels. 

Without long form sales letters. 

Without video scripts or webinars.

Just email.

And if you want to get sales every day the easier way…

You don’t need to spend any more money on courses...

You don’t need to waste any more time on social media…

And you don’t need to chase any new “get rich quick” shiny objects.

All you need to schedule a consultation with one of our direct response experts, right now, before you go...

So you too can learn the secrets we share with our clients…

And get access to my step-by-step system for planning, writing, launching and analyzing new email promotions.

Do this simple step and you could add tens of thousands - or even hundreds of thousands - of dollars every single week in new revenue to your business.

Because I’m not talking about tricks that’ll go out of date as soon as we get off the phone. 

I’m showing you a different way to think about selling.

Instead of trying to trick people into buying shit they don’t want, don’t need, and won’t get them results…

I focus on helping your subscribers find your products and services that will solve their problems and will satisfy their desires.

I call this the “Reader First Revolution”...

And the moment you shift your thinking from “how do I sell this person my stuff?” to “how can I help this person get the best possible results?”…

That’s when you’ll start to see everything in your business change for the better.

Imagine how much fun you’d have everyday if your “job” was to help your readers get results… NOT to hit some arbitrary revenue goal?

What would it be like?

Do you think you’d feel more excited, energized, and inspired to go to work every day?

Do you think you’d feel proud of the business you’re building and the impact you’re making?

And do you think you'd make a lot more money if you had a loyal customer base who love buying your products and services… all because you cared enough to care about them?

You would. And if you use email the right way... you will!

Because there’s no way to “funnel hack” a business that delivers exceptional results to their customers.

It’s impossible to “copy and paste” the relationships you’ve built with the people you serve. 

And the only “competition” you’ll ever have is yourself. 

Will my method help you make more money almost immediately? It sure will. 

But the real “secret” you’ll discover is the power of the “Reader First” mindset.

If you want to build a real business that stands the test of time or you have dreams of selling your business for a 7, 8, or even 9-figure payday…

All you gotta do is take care of your people. Because if you do that, they'll take care of you.

Talk soon,

Mike Becker

Mike Becker, Founder & CEO at The Results Party

P.S. If you’re the kind of person I think you are…

You’ve wasted plenty of time and money on bullshit information products, courses and masterminds that didn’t work…

Or hired coaches, consultants, and agencies who could never deliver a fraction of what they promised. 

Which is why I’m not going to insult your intelligence and tell you you’re gonna see overnight results (although you might). 

And I legally can’t promise you’re gonna make any money (although you likely will if you implement what you learn).

Building a real business takes work. Creating value requires effort. 

Being an entrepreneur means taking risks, keeping an open mind, and being willing to go against popular opinion.

Which is why I’m excited you’re on our site right now.

It means you’re ready to open your eyes to a new – and better – way to market your products and services. And I want to help you build a business that stands the test of time. 

Email isn’t the only direct response channel. And my style isn’t the “right” way, but...

If you schedule your free consultation, we'll shine a light into your business...  And help you find the path that’s right for you.

Fair warning, what you'll learn may cause severe doubt in everything you thought you knew about email marketing.

Prepare to have your mind blown... 

LET'S Talk

Schedule your consultation with a direct response guru

Unlock the power of your key growth channels. Experience personalized service and expert guidance. Book a one-on-one consultation today.

* Your business must be making $50k+/month in online sales and actively building their email list to qualify.
The Results Party LLC

"We were trained by you... No one in our industry knows what a 'follow up sequence' is. I mean the 'Ironman sequence' btw, I've made clients millions with that framework. Mike, we're still 'competing' against people who think 'people don't read.'"

The Email Agency
Ben Kropkof

Creative Director, The Email Agency

Have any burning questions?

Important tidbits to keep in mind prior to our conversation.

Who is the Results party?

At our core, we are a team of specialized direct response marketers who are passionate about driving sales and achieving results. With our expertise in various communication channels, we are dedicated to crafting compelling strategies that not only capture attention but also convert prospects into loyal customers. Whether it's through captivating email campaigns, persuasive advertorials, or impactful social media content, our goal is to maximize your sales potential and help your business thrive. Partner with us and experience the power of direct response marketing that truly delivers results you can scale.

Who do we serve?

At our company, we thrive by teaming up with ambitious entrepreneurs and industry leaders who are determined to unlock the full potential of their business. Whether you're in the world of ecommerce, business to business, or financial publishing, our unparalleled expertise in direct response marketing strategies empowers our clients to take their sales channels to new heights. By igniting a passion for maximizing revenue streams, we pave the path to extraordinary growth and success.

How do we serve them?

Here at our agency, we specialize in propelling your direct response marketing channels to new heights. Our team of skilled professionals is committed to enhancing and maximizing your reach, ensuring that your message truly resonates with your target audience. By employing direct response techniques, we maximize your marketing efforts, resulting in increased engagement and conversions. With our unparalleled expertise in copywriting and digital marketing, we promise a seamless and compelling strategy that delivers tangible results.

What is direct response marketing?

Direct response marketing is a powerful strategy that allows businesses to directly engage with their target audience and elicit an immediate response. By utilizing persuasive techniques and compelling calls to action, direct response marketing aims to generate leads, drive sales, and build brand loyalty. This highly measurable approach enables businesses to track and analyze the effectiveness of their marketing efforts, making it easier to optimize and maximize their return on investment. With direct response marketing, businesses can not only reach their customers directly but also create a sense of urgency and compel them to take immediate action. Whether it's through captivating advertisements, personalized emails, or engaging social media campaigns, direct response marketing empowers businesses to make a lasting impact and achieve their desired results.

What do I get with a consultation?

The free consultation with our direct response experts includes the following:

Understanding Your Business: We'll take the time to understand your unique business, its needs, and its potential. This involves reviewing your existing marketing strategies, target audience, and sales goals.

Strategic Planning: Based on our understanding of your business, we'll propose promotional ideas, including email topics and offer strategies, that are specifically tailored to your needs.

Email Marketing Insights: As experts in email marketing, we'll share our insights into how to leverage this powerful tool for your business. We'll discuss how direct, reliable, and cost-effective email marketing can be used to engage your audience, nurture leads, and drive sales.

Next Steps: Finally, we'll discuss potential next steps if you decide to work with us. This could include a plan for implementing our proposed strategies, the resources you would need, and how we would measure success.

Remember, this is a no-obligation consultation. It's simply an opportunity for you to understand what we can do for you and for us to understand how we can best serve your needs.

How do I work with you?

To maximize the impact with minimal effort, every month we prioritize optimizing channels that yield the highest results, such as email. Every week, we meticulously plan our email promotions and craft engaging editorials. By adopting an editorial approach to email, we consistently achieve higher conversion rates while experimenting with various factors specific to your target audience. What captures their attention? What sparks their interest? What do they truly desire? What are their pressing concerns? Which offers resonate most with them? These valuable insights will not only enhance your marketing strategies but also refine your messaging across all other channels.

Just tell me "how much" already?

We aim to serve businesses at every stage, whether you're just starting out or already a formidable force. The reality is, while you're still in the process of validating your business model and growing your audience, there are companies out there who are ready and eager to find intelligent and impactful strategies to optimize their well-established direct response channels. Collaborating with these businesses allows us to deliver exceptional results that truly reflect our level of expertise.

No matter where you are on your business journey, we are committed to helping you achieve your goals. Whether you're just starting out or already a force to be reckoned with, our expertise and experience will guide you towards success. Together, we can create intelligent and impactful strategies that will optimize your direct response channels and drive exceptional results.

Book a consultation with our team of experts to explore how you can make meaningful investments in your direct response marketing. Discover firsthand the strategies and tactics that will propel your business towards success.

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